How to Make Money Right Now As A Social Media Influencer

 


 

#1 Defining the concept: What exactly is a social influencer?

Actually, you may find that the term Social Influencer -while relatively new- is not so recent in practice: Social influencers use their appeal and popularity to advertise certain products or brands. That sounds familiar, doesn’t it? Models and celebrities have been doing it for years (remember TV commercials, and product placement in movies and shows?).

But yes, there are two new takes on this type of marketing.

Firstly, the advertising doesn’t happen through the old channels like TV, radio or magazines. Now the ads are more organic and happen through social media, which is the medium that currently dominates all others.

And secondly, the ads are done by ‘regular people’ instead of almost exclusively by celebrities.

This ‘regular people’ part is catchy, though, because a Social Media Influencer has to be an influencer first; someone with an active online life and many engaged followers on social networks such as Instagram, YouTube, Twitter, and Facebook.

Artists, athletes, reality TV stars, bloggers/vloggers, authors, entrepreneurs, or just regular (but popular) people can be social influencers.